Cognosis
Over 17 months
- Contacts reached
- 32,392
- Conversations
- 2,714
- Open rate
- 50.42%
- Positive leads
- 335
- B2B outbound agency
- Since 2014
- The Americas & EMEA
We engineer outbound systems that turn data into qualified meetings.
End-to-end new business development for B2B companies and agencies. Targeted prospecting, email and LinkedIn outreach, reply handling and appointment setting - delivered by our team under your brand.
Our offerNo retainer. You pay per qualified meeting.
Which best describes you?
Small business with no sales team
We become your outbound sales team - from finding prospects to booking meetings.
See how we helpCompany with 10+ salespeople
We keep every rep's calendar full of qualified meetings, so they spend their time selling.
See how we helpAgency adding a new service line
Sell outbound lead generation to your clients. We deliver it under your brand.
See how we helpOutbound agency that needs SDRs
Hire experienced South African SDRs, recruited, trained and fully managed by us.
See how we help
- Established
- 2014
- B2B clients served
- 300+
- Combined B2B sales experience
- 30+ years
- Served by our team in South Africa
- Americas & EMEA
- No retainer, no lock-in
- Per meeting
Five specialists on your account
Every campaign is run by a dedicated team, not a single freelancer or a piece of software.
Team hours: Mon-Fri, 08:00-18:00 Durban
- Durban
- --:--
- London
- --:--
- New York
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Data analyst
Builds, verifies and segments the contact data your campaign runs on, so only clean, qualified records reach your pipeline.
Campaign strategist
Owns your targeting, positioning and campaign plan, and decides what to test next.
Copywriter
Writes every email and LinkedIn message in your voice, and keeps refining what earns replies.
SDR
Works the inbox, handles objections, qualifies interest and books the meeting.
Account manager
Your point of contact for reporting, CRM updates and day-to-day decisions.
Building this in-house
- Five hires to recruit, train and manage
- Data, sending and CRM tools to license and maintain
- Domains, inboxes and deliverability to set up
- Weeks of setup before outreach can start
With Trynetix
- The full team from day one
- Tools and infrastructure included
- First meetings usually land within week 2
- You pay per qualified meeting, no retainer
Behind them, our technical and integrations team handles domains, inbox setup, deliverability and CRM connections, so nothing stalls mid-campaign.
You only pay when the meeting happens
We agree what a qualified meeting is
Sector, company size, territory and the job titles you want in the room, agreed before any outreach goes out.
We book it into your calendar
We research, run the outreach, handle every reply and book the meeting.
You pay only if it takes place
A fixed fee per qualified meeting that happens. No retainer, no minimum term.
There is no monthly retainer, no fixed fee and no minimum term. You are charged a fixed fee per qualified meeting, and only when that meeting actually happens.
If we do not book anything, you do not pay. That keeps the risk with us and the incentive where it belongs. Fees vary by market and target seniority, so we work them out with you on the intro call.
How many meetings do you need?
Work back from your revenue target to the number of qualified meetings it takes.
17
meetings a month
- Meetings a quarter
- 50
- Deals needed a quarter
- 10
- Pipeline value from those meetings
- £150,000
Book a call with these numbers
An estimate from your own numbers. We will sense-check it with you on the call.
End to end, and none of it lands back on you.
Define the target
Sectors, company size, job titles and territory, agreed with you.
Source the data
Contacts researched, verified and cleaned before anything is sent.
Run the outreach
Email and LinkedIn campaigns written in your voice, monitored daily.
Handle every reply
A person answers questions, handles objections and qualifies interest.
Book the meeting
Confirmed diary entries with context attached. You turn up and sell.
The numbers, from live accounts
Three campaigns we have run. Real figures, no rounding up.
Sectors we know well
- Management consulting
- Fintech and financial services
- PR and communications
- SaaS and technology
- Professional services
- Experiential marketing
BTON Financial
Over 12 months
- Contacts reached
- 8,508
- Conversations
- 817
- Open rate
- 47.66%
- Meetings booked
- 37
Vividink
Over 19 months
- Contacts reached
- 7,603
- Conversations
- 812
- Open rate
- 45.03%
- Positive leads
- 122
B2B lead generation across the Americas and EMEA, paid for by results.
Since 2014 we have run outbound campaigns for more than 300 B2B businesses, selling into the Americas and EMEA. As a B2B appointment setting agency, our job is simple to describe: put qualified decision-makers in front of you, and let you do the selling.
We are not a cold email agency that hands you a list and a sending tool. We research the market, verify the data, write and send the campaigns, answer every reply and book confirmed meetings. Appointment setting in the UK is often sold on a monthly retainer. We work the other way round, as a pay per meeting lead generation partner: no retainer, no minimum term, and nothing to pay if a meeting does not happen.
How we work depends on your situation. Small businesses use us as an outsourced sales team, sales leaders use us for B2B pipeline generation, marketing agencies resell white label cold email, and outbound agencies hire our South African SDRs. You can also read more about our team and background.
What does Trynetix do?
Trynetix is a B2B outbound lead generation and appointment setting agency, founded in 2014. We research target accounts, run email and LinkedIn outreach, handle every reply and book qualified meetings into our clients' calendars. Most services are charged per qualified meeting that takes place, with no retainer.
Who does Trynetix work with?
Four types of business: small businesses with no sales team, companies with 10 or more salespeople who need more pipeline, marketing agencies that want to resell outbound lead generation under their own brand, and outbound agencies that want to hire managed South African SDRs.
Does Trynetix work with US companies?
Yes. We work with B2B companies across the Americas and EMEA, including the UK and the US. Our team is based in South Africa, which covers the full UK business day and overlaps with US East Coast mornings.
Can agencies hire SDRs through Trynetix?
Yes. Outbound and lead generation agencies can add experienced South African SDRs who work their clients' campaigns in the agency's own tools. Trynetix recruits, trains and manages them.
What is an outbound system?
An outbound system is the full process that finds your ideal buyers and turns their interest into meetings: verified contact data, targeting and segmentation, email and LinkedIn campaigns, reply handling, qualification and CRM updates. Trynetix builds and runs that system for you and charges per qualified meeting.
What is CRM data orchestration?
It means keeping the data that flows into your CRM accurate and usable. On a Trynetix campaign we verify contacts before outreach, segment them by your criteria, record replies and qualification notes, and pass booked meetings into your CRM with clean, complete records.
How is Trynetix different from a retainer-based lead generation agency?
Retainer agencies charge a fixed monthly fee whether or not meetings happen. Trynetix charges a fixed fee per qualified meeting that takes place, with no retainer and no minimum term, so the risk sits with us rather than with you.
Who works on a Trynetix account?
Five specialists: a data analyst, a campaign strategist, a copywriter, an SDR and an account manager, supported by our technical and integrations team for domains, inboxes, deliverability and CRM connections.
How does pay per meeting lead generation work?
There is no monthly retainer and no fixed monthly fee. We agree a fixed fee per qualified meeting with you before the campaign starts. You are only invoiced once a meeting has actually taken place. If a prospect does not turn up, or we do not book anything, there is nothing to pay.
What counts as a qualified meeting?
Before any outreach goes out, we agree the criteria with you: sector, company size, territory, the job titles you want in the room and any buying signals that matter. A meeting only counts when the person you meet matches that brief and the meeting goes ahead.
How long before the first meetings land?
Not on day one. We first agree your ideal customer, build and verify the data and set up and warm the sending inboxes so messages reach the inbox rather than spam. For most campaigns, the first meetings land within week 2.
Which sectors do you cover?
We work across B2B markets, most often management consulting, fintech and financial services, PR and communications, SaaS and technology, professional services and experiential marketing. Most of our clients sell into the UK. If we do not think we can deliver in your market, we will tell you on the call.
Do I have to sign a long contract?
No. There is no lock-in and no minimum term. Because you pay per meeting that happens, the arrangement only continues while it is working for you.
Book an intro call
A short call to understand your market, your ideal customer and whether we can fill your calendar. No retainers, no lock-in - you pay per meeting that actually happens.
- No monthly fee, no minimum term
- You only pay for meetings that show up
- Pricing discussed on the call, tailored to your market